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The Core Loop: a motor of retention

مايو 28, 2019

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Become Colonel Sanders In This Bizarre KFC And PUBG Promo

"Winner Winner, Chicken Dinner." The coveted words of victory in Playerunknown's Battlegrounds is an admittedly odd saying to find in the battle royale title, but Twitch is taking the expression more literally this weekend by partnering with KFC. From March 24 to 25, streamers Sacriel , Sequisha , Anthony Kongphan , and Dr. Lupo will be streaming PUBG and viewers will have the chance to use a special KFC emote. Whenever one of the streamers claims victory in a match and the emote is used, everyone will be entered into winning $5 gift cards for the fast food chain. Randomly selected participants will also get the chance to win items depicted in the image above, ranging from a "survival spork" to a Colonel Sanders-themed Ghillie suit. The latter consists of a bright white color with a black bowtie, which we have no doubt will blend in magnificently in the wild. In the meantime, check out our recent debate discussing the pros and cons of battle royale kings...

From Mod To Phenomenon – A Short History Of Battle Royale

When the phrase “battle royale” is used in games, there are two titles that clearly come to mind: PUBG and Fortnite. These two games have taken the concept of the battle royale and turned it into one of the hottest genres in recent years. But how did these two games come about? Let’s take a look back and see the stories of how these games came to be and how they have changed the current landscape of video games. Last Man Standing – The Concept Of Battle Royale Battle royale has become a popular game mode over the last few years, but it’s far from a brand new concept. In 1999, author Koushun Takami published a novel called Battle Royale, which told the story of a group of middle school children forced to fight to the death on an island by an oppressive Japanese government. A year later, that story was adapted into a movie with the same name that has been released in over 20 different countries. The influence of that cult classic would continue to spread to the West a few years later...

New Hampshire Senator Calls On ESRB To Consider Loot Box Approach Once More

The debate on loot boxes continues to rage. Despite the ESRB saying it didn't consider Loot Boxes to be gambling last October , groups within and outside of the gaming industry are urging the rating organization to reconsider. The latest effort comes from New Hampshire Democratic senator Maggie Hassan. Hassan sent an open letter to the ESRB, questioning the predatory tactics that surround microtransactions, especially their effect on minors. You can read the full letter for yourself here: Patricia Vance President Entertainment Software Ratings Board Dear Ms. Vance: I write to today regarding an important gaming issue that was recently brought to my attention by a constituent. The Entertainment Software Ratings Board (ESRB) has an important mission in both providing parents with the necessary information to make decisions about the suitability of games, and their content, for children, as well as ensuring that the industry is following responsible marketing practices. The E...

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